1. Mercado Livre
- Estimated number of monthly visitors: 337 million
Mercado Livre is easily the most popular ecommerce store in Brazil with 337 million estimated monthly visitors. In fact, it’s not just the Brazilian ecommerce market this store dominates – it’s also the leading ecommerce site in Latin America. It’s the most-visited online store in Mexico, for example.
Mercado Livre is renowned for being one of the most diverse online stores in Brazil and sells a wide array of products including cars, groceries, and consumer electronics.
2. Amazon Brazil
- Estimated number of monthly visitors: 320.6 million
Amazon Brazil is the second most-visited ecommerce site in the country with an estimated 320.6 million visitors per month.
Up until 2019, Amazon’s Brazilian site acted as a marketplace rather than stocking and delivering its own goods. This was due to Brazil’s complicated logistics and complex tax system. Since the launch of direct sales and deliveries, however, the retail giant has taken the Brazilian ecommerce market by storm.
Amazon Brazil now offers an extensive range of products to customers including automobile parts, beauty products, and groceries.
3. Magazine Luiza
- Estimated number of monthly visitors: 136.8 million
Next up is Magazine Luiza, with an estimated 136.8 million monthly visitors. The company operates around 800 traditional department stores within the country as well as its incredibly popular ecommerce site.
Magazine Luiza caters to pretty much the entire Brazilian market with its massive variety of products, including mobile devices, party supplies, toys, computers, and much more.
In 2022, Magazine Luiza’s online sales reached over R$43 billion; a 9% growth in online purchases from 2021. This was despite the fact that the overall Brazilian ecommerce industry shrank during this period.
- Estimated number of monthly visitors: 51.5 million
Americanas (full name Lojas Americanas) welcomes around 51.5 million monthly visitors to its online store. It specialises in consumer electronics, home appliances, and furniture.
As well as its online store, Americanas also operates supermarkets, local convenience stores, and hypermarkets within Brazil. In 2022, Americanas’ net sales were over R$22 billion, representing an annual growth of 4.4%.
- Estimated number of monthly visitors: 29 million
OLX is a Dutch ecommerce site that gets around 29 million Brazilian visitors each month. It’s similar to eBay in that it allows users to both buy and sell on the platform.
The variety of products that can be found on OLX includes cars, musical equipment, agricultural equipment, and even properties. The site is also popular in many other countries in Latin America and is ideal for those who want to buy products and manage online stores of their own.
6. Casas Bahia
- Estimated number of monthly visitors: 23.8 million
Casas Bahia draws in around 23.8 million visitors to its online store each month. Like the other sites on this list, it sells lots of different products but is also known for offering services to customers.
As well as buying high-quality goods, for example, you can hire cleaning and security services via Casas Bahia. Its site has been active since 2009, meaning it’s had quite a long time to cement itself as one of the most dominant online stores on the Brazilian market.
The company has a big offline presence too, and as of 2020, there were 857 Casas Bahia stores operating in Brazil. This has led to a high level of brand awareness for the company.
- Estimated number of monthly visitors: 17.3 million
Netshoes comes in at seventh place on our list with an estimated 17.3 million visitors per month. This site specialises in sportswear and sports equipment, stocking products from global sportswear brands including Adidas, Nike, and Puma.
Netshoes’ biggest claim to fame is that it’s the official representative of the National Basketball Association (NBA) in Latin America for online stores.
- Estimated number of monthly visitors: 6.4 million
Dafiti gets around 6.4 million estimated monthly visitors. It’s known for its high-quality fashion and footwear, but also sells home appliances and other types of products.
Dafiti began in Brazil but, it now operates in Chile, Argentina, Mexico, and Colombia as well. Its online store features products from some of the biggest brands in the world, such as Gap, Vans, Disney, Adidas, Lacoste, Nike, Tommy Hilfiger, and ASICS.
It also offers beauty products from luxury designer labels like Giorgio Armani, Paco Rabanne, Prada, and Yves Saint Laurent. With high-value goods like this, its popularity looks certain to keep increasing.
- Estimated number of monthly visitors: 5.5 million
Shoptime is currently the ninth most-visited ecommerce site in Brazil with an estimated 5.5 million monthly visitors. It began life as a home shopping channel called TV Shoptime before adding an online store to its portfolio.
It sells homeware, home appliances, TVs, mobile phones, and more. Along with Americanas and Submarino, Shoptime is owned by the B2W Digital group, which is one of the biggest ecommerce companies in Brazil. Its size allows it to compete with the other major players in the market like Amazon Brazil and Mercado Livre.
- Estimated number of monthly visitors: 3.2 million
The final site on this list is Submarino, with an estimated 3.2 million visitors per month. Its products include smartphones, computers, video games, books, fashion, perfume, and furniture. Like Casas Bahia, Submarino provides services to its customers as well as products, including ecological disposal, car insurance, and air conditioner installations.
The company was founded in 1999 and has spent decades earning the trust of Brazilian shoppers, meaning it is firmly established as one of the top 10 Brazilian ecommerce sites.
Brazilian Ecommerce Stats
- Brazil has the largest ecommerce market in the whole of Latin America with 37 million unique online shoppers per quarter. This amounts to around 369 million online purchases a year.
- Mobile commerce accounts for more purchases online than desktop and laptop devices – a trend which looks set to continue.
- By 2027, it’s predicted that over two-thirds of Brazil’s population will be shopping online, meaning that the ecommerce market will continue to grow. This is illustrated by the fact that ecommerce revenue in Brazil is expected to reach US$200 billion by 2026, according to the International Trade Administration.
- Interestingly, a Statista study has shown that Brazilians care more about direct delivery to their homes than lower prices. This has been attributed to the size of the country, which can make home delivery difficult, depending on a company’s location.
How successful are US ecommerce stores in Brazil?
US-based ecommerce sites like Amazon are highly successful in Brazil. However, complications like local taxes, customs, shipping, processing returns, customer service needs, and processing payments for cross-border sales make it relatively difficult for US companies to sell products online in Brazil. This is why the majority of the biggest Brazilian ecommerce stores are based within the country.
Are there seasonal fluctuations in Brazilian ecommerce?
There are several seasonal dates where online shopping in Brazil typically increases:
- Consumer’s Day – March 15th
- Mother’s Day – The second Sunday in May
- Valentine’s Day – June 12th
- Father’s Day – The second Sunday in August
- Children’s Day – October 12th
- Black Friday – The Friday after Thanksgiving
- Cyber Monday – The Monday after Thanksgiving
- Christmas Day
What is Remessa Conforme?
Remessa Conforme is an initiative launched by Brazil’s tax authority to make tax compliance and customs processes easier for international ecommerce businesses. To register, international companies must provide information to the Brazilian tax authority, Receita Federal, about the company and their products.
The aim of Remessa Conforme is to simplify ecommerce processes within Brazil for both customers and companies.
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