Top 10 Ecommerce Sites in Spain

1. Amazon Spain

Estimated number of monthly visitors (2023): 149.4 million

Since its launch in 2006, Amazon Spain has become the go-to site for practically anything. Groceries for tonight’s dinner? Check. The latest gadget you’ve been eyeing? It’s there. A surprise gift for your friend? Sorted.

As the reigning online marketplace in Spain, it’s no surprise that an impressive 9 out of 10 online shoppers use the platform. They’ve crushed it thanks to their diverse approach, offering variety, competitive prices, and convenience.

What really made this US-based giant a household name in Spain was the introduction of Amazon Prime in 2011. This service upped the game in terms of delivery speed and reliability, setting a new standard in Spanish online shopping. A study found that 42% of Amazon Prime subscribers in Spain shopped online at least once to twice a month.

2. AliExpress Spain

Estimated number of monthly visitors (2023): 59.6 million

AliExpress Spain really feels like a treasure trove of finds. It’s where you can stumble upon anything from that perfect dress to the latest tech gadget, all without stretching your wallet. As a branch of China’s Alibaba Group, it connects Spanish consumers with a wide array of products.

The app is a favourite in Spain thanks to its user-friendly interface and extensive product range. As one of the most widely used online marketplaces, you’ll find unique shops and everyday essentials from companies and individual sellers.

AliExpress truly owned the Spanish ecommerce scene in 2023, with a massive market share of over 94.7%, according to MarketSplash. Their success can be attributed to various factors like Spain’s rising internet usage and increasing disposable income.

3. El Corte Inglés

Estimated number of monthly visitors (2023): 39.7 million

El Corte Inglés is a name synonymous with style and quality in Spain. Founded in 1890, it has grown to become the largest department store chain in Spain, with a strong presence in Portugal too. It’s no surprise that their net sales reach tens of billions.

Shopping at El Corte Inglés, whether in one of their nearly 100 stores or on their website, is an experience. They stand out in Spain’s ecommerce scene for their customer-centric approach and effective marketing. The site brings a diverse range of products right to the fingertips of online shoppers – be it chic designer clothes, the latest in electronics, cosy home furnishings, and more.

4. Milanuncios

Estimated number of monthly visitors (2023): 23.3 million

Milanuncios is uniquely Spanish and incredibly vast. Picture a place where you can find a second-hand car, your next job, or that unique vintage find. That’s Milanuncios for you – Spain’s largest classified site, posting over 85,000 ads every day.

This ecommerce platform is all about connecting people. Whether you’re selling, buying, job hunting, or offering a service, Milanuncios makes it simple to post ads for free. And they not only have a national focus, they’re also huge globally, even outdoing the likes of Gumtree in the UK.

5. Leroy Merlin Spain

Estimated number of monthly visitors (2023): 20.5 million

Leroy Merlin Spain is like a dream come true for all DIY enthusiasts. This French-born retailer has really made a name for itself in the Spain ecommerce market, ranking as #1 in the Home and Garden category in Spain. It’s where you can find just about anything for home improvement – think paint, tools, décor, and even garden supplies.

With their extensive online presence, browsing through their massive collection of DIY tools is a breeze. It’s all about convenience and variety, making it incredibly easy to find exactly what you need for your project.

6. MediaMarkt Spain

Estimated number of monthly visitors (2023): 17.9 million

MediaMarkt Spain is a one-stop shop for all things electronic. Originating from Germany, this ecommerce site has firmly established itself in Spain as a consumer electronics giant, offering everything from mobile devices and computers to appliances and accessories.

What truly sets them apart is their memorable advertising presence. For example, one of their pioneering moves was the introduction of the “Hey, I’m not stupid” slogan, which disrupted the market. They made a bold move by creating the No VAT Day – a groundbreaking concept that changed the game.

7. PcComponentes Spain

Estimated number of monthly visitors (2023): 13.2 million

Right on the heels of Media Markt, PcComponetes is a Spanish-born online store that specialises in consumer electronics. From powerful PCs and sleek laptops to cutting-edge smartphones and gaming consoles, PcComponentes has it all, and then some.

With just three stores in Madrid, Murcia, and Barcelona, they’ve mainly embraced the digital space. They extend their reach to tech enthusiasts all across Spain and beyond through their ecommerce platform. Gaming is at the heart of their business, with a strong focus on video game consoles and accessories.

8. eBay Spain

Estimated number of monthly visitors (2023): 13.1 million

eBay, a household name in the world of ecommerce, needs no introduction. It’s been around since the 90s, becoming the largest global marketplace we know today. Spain is no exception to eBay’s reach, ranking as the most visited auction website in Spain.

What makes it such a crowd favourite is that it’s the ultimate platform for both individuals and businesses to buy and sell anything. From cars and electronics to fashion, home, toys, and even industrial products – you name it, eBay Spain has it. It’s arguably one of the best online stores dedicated to offering an extensive selection of products and services.

9. Carrefour Spain

Estimated number of monthly visitors (2023): 13 million

Carrefour is a well-known name in the world of retail. Originating from France, it’s among the largest retailers on a global scale, and it’s been within the Spanish ecommerce market since the late 1950s. This long history has helped them understand what Spanish consumers look for.

Their range of products is pretty impressive, covering everything from groceries and home essentials to electronics and clothing. This makes it a convenient one-stop shop for a variety of needs. They’re not just a chain of hypermarkets and convenience stores; they’ve also mastered the art of online shopping, making them the go-to online grocery store in Spain.

10. Decathlon Spain

Estimated number of monthly visitors (2023): 12.9 million

Decathlon is a hit for online sports shopping. This French brand has spread across continents, and in Spain, they’re really crushing it. They’ve got an enormous selection of gear for more than 90 sports.

The website is pretty smart, too. You can find exactly what you need, whether it’s for men, women, or kids. They’ve organised it all – from sport-specific clothing and shoes to bikes, camping gear, and even speciality equipment. Plus, they have their own in-house brands, which means good quality at friendly prices.

FAQs

How big is the Spanish ecommerce market?

The Spanish ecommerce market is projected to reach $34.4 million in revenue in 2024. The annual growth rate between 2024 and 2028 is expected to be 8.38%, resulting in a projected market volume of $47.5 million by 2028.

Where does Spain rank in the ecommerce industry?

Spain ranked fourth worldwide in the ecommerce industry as of 2023. Despite Southern Europe’s smaller contribution to the European ecommerce landscape, Spain stands out as a major player with 33.82 million ecommerce users among the 46 million Spanish population.