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Firework

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Bring in-store experience and human connection online

freemium· for mid-market

Firework embeds shoppable video, livestream events, and 1:1 video chat into brand-owned sites, letting merchandising teams replicate store-floor interaction on product pages. Retailers use it to run live selling shows, route qualified shoppers to human associates, and repurpose UGC or studio footage into short-form clips. The buyer is typically a DTC brand or enterprise retailer in beauty, fashion, or CPG looking to lift PDP conversion beyond static imagery.

> pick this if

Pick this if you're a beauty, fashion, or considered-purchase retailer with in-house content or store associates and want video commerce running on your own domain rather than a marketplace or social channel.

> look elsewhere if

Look elsewhere if you're a sub-$5M GMV brand without content production capacity, sell low-consideration commodity SKUs where video won't shift conversion, or need a lightweight product-video widget rather than a full live-commerce and clienteling platform.

> Firework is built for

  • DTC apparel & fashion
  • DTC beauty & cosmetics
  • food & beverage
  • physical retail & omnichannel

> what it does for ecommerce

  • Embed shoppable video carousels directly on product and category pages
  • Host livestream shopping events with integrated checkout and viewer analytics
  • Run 1:1 video consultations between shoppers and in-store associates
  • Generate short-form product videos using AI from existing creative assets
  • Sync video engagement data with commerce platforms for attribution reporting

> how you'd use it

  • Prestige beauty brand, $80M–$300M GMV, 15–30 person digital team with dedicated content studio
    Embeds shoppable video carousels on PDPs and runs weekly livestream events hosted by in-house artists, with store associates picking up 1:1 consultation requests for high-AOV SKUs like fragrance sets and skincare regimens
    → PDP conversion lift in the 10–25% range on video-enabled pages, with 1:1 consults converting at 3–5x site baseline
  • Mid-market fashion DTC, $20M–$60M GMV, 5–10 marketers without a dedicated video producer
    Uses the AI short-form generator to cut existing photoshoot and UGC footage into PDP clips, then layers in quarterly live drops to clear seasonal inventory
    → Populates video on 200+ PDPs without hiring a video team; live events drive 1–3% of quarterly revenue as an incremental channel
  • Enterprise CPG or home retailer, $500M+ GMV, omnichannel org with 50+ store locations
    Routes site visitors on high-consideration categories (appliances, furniture, supplements) to trained store associates for video consults, with engagement data piped back to the CDP for attribution
    → Clienteling program extends online; assisted sessions show measurably higher AOV and return rates comparable to in-store purchases

> Firework use cases

> how firework compares

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