Channelize

Discover the Power of Live Shopping for your Brand

free· for mid-market

Channelize runs live shopping streams on brand websites and social channels, letting merchants host shoppable video events with real-time chat, product tagging, and checkout inside the player. The platform targets DTC brands and retailers adding live commerce to their merchandising calendar, with host tools, multi-streaming to Facebook and YouTube, and post-event video reuse. Buyers get a published events calendar, benchmarks, and a free playbook for planning recurring shows.

> pick this if

Pick this if you're a DTC or retail brand ready to operationalize live shopping as a recurring channel — with hosts, a content calendar, and a storefront where in-player checkout matters more than TikTok-native reach.

> look elsewhere if

Look elsewhere if you need TikTok Shop-native live commerce, creator-affiliate sourcing, or AI-generated shoppable video at scale rather than human-hosted event production.

> Channelize is built for

DTC apparel & fashion
DTC beauty & cosmetics
marketplaces
physical retail & omnichannel

> what it does for ecommerce

Host shoppable live streams directly on your storefront and socials
Tag products in-stream with add-to-cart inside the player
Multi-stream simultaneously to Facebook, YouTube, and brand app
Convert recorded shows into shoppable videos for product pages
Access live commerce calendar and benchmarks for event planning

> how you'd use it

DTC beauty brand, $5M–$20M GMV, 3–8 person marketing team
Running monthly founder-led tutorial shows on the storefront and simulcasting to Facebook and YouTube, with hosts tagging SKUs live and viewers checking out inside the player
→ Establishes a recurring live calendar that converts social audiences into on-site buyers without sending traffic to third-party marketplaces
Fashion retailer, $20M–$75M GMV, dedicated content/merch team of 5–15
Layering live drops and new-collection reveals onto the merchandising calendar, then repurposing recordings as shoppable videos on PDPs and collection pages
→ Extends the shelf life of each event — one 45-minute show becomes 20+ shoppable clips driving PDP engagement for weeks after
Multi-brand electronics retailer, $50M+ GMV, in-house studio with 2–4 hosts
Hosting weekly Q&A and demo shows on the brand app and web, with real-time chat moderation and product carousels swapped by a producer
→ Replaces scattered Instagram Live efforts with a measurable live commerce channel tied to on-site checkout and repeat viewership metrics

> Channelize use cases

> alternatives to Channelize in our index

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