hybris’ commerce solution is “omnichannel at its core,” allowing merchants to integrate digital and physical consumer touch points into one solution. With both B2C and B2B offerings, merchants can use hybris to run ecommerce, mobile, POS, call center, social media, and print on a single platform.

hybris has a robust product content management capabilities that allow companies to collaboratively build and manage product data across multiple touchpoints. It also provides centralised order management so merchants have a single view of order information across all channels. This makes back office management easier and merchants are able to offer a better shopping experience by implementing flexible pickup and fulfilment options to customers.

It’s also easy to cater to international markets with hybris. The solution has multi-site, multi-region, and multi-currency features out of the box, making it a great platform for retailers who have customers all over the world.