Compare ecommerce platforms
Narrow the market by business model, scale, architecture, deployment, pricing and capabilities.
- 28 platforms
- 18 publish a price
- Data checked October 2026
- How we compare
What are you building?
28 of 28 platforms
Adobe Commerce
Quote onlyThe artist formerly known as Magento Enterprise.
FitStrong fit from $10M GMV up · B2B / wholesale built in · Multi-currency built inDocumented merchantsCanon · HP · Steelcase +3Big Cartel
From $15/moThe creator's storefront, still serving artists loyally.
FitStrong fit up to $50K GMV · Point of sale built inDocumented merchantsBlack Label Skateboards · Steve's Coffee · The Card ChopBigCommerce
From $29/moMid-market SaaS with the most open architecture of its tier.
FitStrong fit at $50K to $10M GMV · Multi-currency built in · Multi-language built inDocumented merchantsAS Colour · Berlin Packaging · Kokatat +1commercetools
From $50,000/yrThe category definer for MACH composable commerce.
FitStrong fit from $10M GMV up · Multi-currency built in · Multi-language built inDocumented merchantsUlta Beauty · John Lewis · Bang & Olufsen +3Ecwid by Lightspeed
From $5/moThe embeddable cart that plugs into any site.
FitStrong fit up to $50K GMV · Multi-store built inDocumented merchantsMeyer Hatchery · Wayback BurgersElastic Path
From $49,500/yrHeadless commerce with PIM built-in.
FitStrong fit from $10M GMV up · B2B / wholesale built in · Multi-currency built inDocumented merchantsT-Mobile · Pokémon · Illumina +2GoDaddy Online Store
From $24.99/moThe online store inside GoDaddy's AI website builder.
FitStrong fit up to $50K GMV · Point of sale built inDocumented merchantsRound Rock Donuts · Desserto (Cactus Leather)Magento Open Source
Free softwareAdobe Commerce without the licence fee.
FitStrong fit at $500K to $10M GMV · Multi-currency built in · Multi-language built inDocumented merchantsIndependent mid-market and enterprise merchantsMedusa
From $29/moOpen source TypeScript commerce engine built for developers and AI agents.
FitStrong fit at $50K to $500K GMV · B2B / wholesale built in · Multi-currency built inDocumented merchantsMitsubishi Motors · Eight Sleep · Viessmann +1OpenCart
Free softwareThe lightweight PHP cart that keeps small stores online cheaply.
FitStrong fit up to $50K GMV · B2B / wholesale built in · Multi-currency built inDocumented merchantsAnglo Agriparts · KMD Tuning · Fundraise Factory +1OroCommerce
Free softwareB2B-first from the ground up.
FitStrong fit at $10M to $100M GMV · B2B / wholesale built in · Multi-language built inDocumented merchantsSteelcase · Interstate Batteries · Lactalis +2PrestaShop
From €24/moThe European open-source favourite with a polished admin.
FitStrong fit at $50K to $500K GMV · B2B / wholesale built in · Multi-currency built inDocumented merchantsLe Chocolat Alain Ducasse · Obut · Aguatec PiscinasSaleor
From $1,599/moGraphQL-first, Python-based, global by design.
FitStrong fit at $500K to $10M GMV · B2B / wholesale built in · Multi-currency built inDocumented merchantsLush · Breitling · PCDIGA +1Salesforce Agentforce Commerce
Quote onlyFormerly Salesforce Commerce Cloud. Agentforce-powered enterprise commerce.
FitStrong fit from $10M GMV up · Multi-currency built in · Multi-language built inDocumented merchantsL'Oréal · Deckers · Puma +1SAP Commerce Cloud
Quote onlyThe B2B heavyweight, formerly Hybris.
FitStrong fit from $100M GMV up · B2B / wholesale built in · Multi-currency built inDocumented merchantsSamsung · Nokia · Coca-Cola HBC +2Shopify
From $29/moThe mainstream SaaS standard, still dominant among DTC.
FitStrong fit at $50K to $500K GMV · B2B / wholesale built in · Multi-currency built inDocumented merchantsAllbirds · Gymshark · Kylie Cosmetics +2Shopify Plus
From $2,300/moShopify's enterprise tier, built for high-volume DTC at scale.
FitStrong fit at $500K to $100M GMV · B2B / wholesale built in · Multi-currency built inDocumented merchantsKylie Cosmetics · Gymshark · Rothy's +3Shopware
From €600/moGermany's mid-market leader, now scaling globally.
FitStrong fit at $500K to $100M GMV · Multi-currency built in · Multi-language built inDocumented merchantsPhilips · Koro · Drykorn +3Spryker
Quote onlyB2B composable, marketplace-ready, built for industry.
FitStrong fit from $10M GMV up · B2B / wholesale built in · Multi-currency built inDocumented merchantsALDI · Siemens Healthineers · Ricoh +3Square Online
From $49/moThe online storefront for Square POS merchants.
FitStrong fit up to $50K GMV · Multi-store built in · Point of sale built inDocumented merchantsThe Marathon Clothing · La Panaderia · Mt. Baldy ResortSquarespace Commerce
From $19/moThe design-led all-in-one for creators and services.
FitStrong fit up to $50K GMV · Multi-currency built in · Point of sale built inDocumented merchantsDesigners, creators, small boutique brandsSwell
From $29/moManaged headless, purpose-built for subscription DTC.
FitStrong fit at $50K to $500K GMV · B2B / wholesale built in · Multi-currency built inDocumented merchantsSmashing Magazine · Velobici · Infinitas LearningTiendanube (Nuvemshop)
From R$69/moThe SaaS store builder for Brazil, Argentina and Latin America.
FitStrong fit up to $50K GMV · Multi-currency built in · Multi-language built inDocumented merchantsYenny El Ateneo · Café Martínez · Doctor MouseVendure
Free softwareThe TypeScript-native headless core for clean builds.
FitStrong fit at $50K to $500K GMV · Multi-currency built in · Multi-language built inDocumented merchantsIBM · Hemglass · Munch +1VTEX
Quote onlyUnified commerce with native marketplace DNA.
FitStrong fit from $10M GMV up · B2B / wholesale built in · Multi-currency built inDocumented merchantsWalmart · Sony · Coca-Cola +3Webflow eCommerce
From $29/moDesign-led SaaS with a visual code editor.
FitStrong fit at $50K to $500K GMVDocumented merchantsThe Concept Wardrobe · Bar KumikoWix eCommerce
From $29/moDrag-and-drop with AI site building for solo creators.
FitStrong fit up to $50K GMV · Multi-currency built in · Multi-language built inDocumented merchantsIndependent creators and small brands across hundreds of thousands of storesWooCommerce
Free softwareThe world's most-used ecommerce platform, open source by default.
FitStrong fit at $50K to $500K GMV · Point of sale built inDocumented merchantsPorter & York · Landyachtz · No Pong +1
Square Online
GoDaddy Online Store
Approximate fit by business scale
Where each platform is commonly used, by annual GMV, from vendor positioning and documented merchants. It is guidance, not a guarantee, and scale is one factor: a complex $5M B2B operation can need more than a simple $50M store. Use the requirements above for B2B, international and architecture needs.
| Platform | TinyUnder $50K GMV | Small$50K to $500K | Mid$500K to $10M | Large simple$10M to $100M | Large complex$100M+ |
|---|---|---|---|---|---|
| Adobe Commerce | Less typical | Less typical | Possible fit | Strong fit | Strong fit |
| Big Cartel | Strong fit | Less typical | Less typical | Less typical | Less typical |
| BigCommerce | Possible fit | Strong fit | Strong fit | Possible fit | Less typical |
| commercetools | Less typical | Less typical | Less typical | Strong fit | Strong fit |
| Ecwid by Lightspeed | Strong fit | Possible fit | Less typical | Less typical | Less typical |
| Elastic Path | Less typical | Less typical | Less typical | Strong fit | Strong fit |
| GoDaddy Online Store | Strong fit | Possible fit | Less typical | Less typical | Less typical |
| Magento Open Source | Less typical | Possible fit | Strong fit | Possible fit | Less typical |
| Medusa | Possible fit | Strong fit | Possible fit | Possible fit | Less typical |
| OpenCart | Strong fit | Possible fit | Less typical | Less typical | Less typical |
| OroCommerce | Less typical | Less typical | Possible fit | Strong fit | Possible fit |
| PrestaShop | Possible fit | Strong fit | Possible fit | Less typical | Less typical |
| Saleor | Less typical | Possible fit | Strong fit | Possible fit | Less typical |
| Salesforce Agentforce Commerce | Less typical | Less typical | Less typical | Strong fit | Strong fit |
| SAP Commerce Cloud | Less typical | Less typical | Less typical | Possible fit | Strong fit |
| Shopify | Possible fit | Strong fit | Possible fit | Less typical | Less typical |
| Shopify Plus | Less typical | Less typical | Strong fit | Strong fit | Possible fit |
| Shopware | Less typical | Possible fit | Strong fit | Strong fit | Possible fit |
| Spryker | Less typical | Less typical | Less typical | Strong fit | Strong fit |
| Square Online | Strong fit | Possible fit | Less typical | Less typical | Less typical |
| Squarespace Commerce | Strong fit | Possible fit | Less typical | Less typical | Less typical |
| Swell | Possible fit | Strong fit | Possible fit | Less typical | Less typical |
| Tiendanube (Nuvemshop) | Strong fit | Possible fit | Possible fit | Less typical | Less typical |
| Vendure | Possible fit | Strong fit | Possible fit | Less typical | Less typical |
| VTEX | Less typical | Less typical | Possible fit | Strong fit | Strong fit |
| Webflow eCommerce | Possible fit | Strong fit | Possible fit | Less typical | Less typical |
| Wix eCommerce | Strong fit | Possible fit | Less typical | Less typical | Less typical |
| WooCommerce | Possible fit | Strong fit | Possible fit | Less typical | Less typical |
The platform landscape
Counts from the 28 platforms in this index, as recorded October 2026. Each links to the matching view.
How platforms differ
Four separate questions, recorded separately: how the software is licensed, how it is built, who runs it and how far it goes headless. A platform can be SaaS and modular, or open source and API-first.
Commercial model
- SaaS subscription 16
- A subscription to software the vendor runs. Hosting is included; code access is not.
- Open source 2
- Free, openly licensed software you or a host run. Hosting, build and upkeep are your costs.
- Open source + commercial edition 7
- An open-source core plus a paid edition or cloud from the same company.
- Commercial licence 3
- Proprietary software sold under a commercial licence, usually quote only.
Architecture
- Integrated 14
- Back end and storefront ship as one product. APIs may exist, but the bundled storefront is the main way to sell. For example Big Cartel, BigCommerce, Ecwid by Lightspeed.
- Modular 8
- One codebase with an extension system and broad API coverage. The bundled storefront is optional. For example Adobe Commerce, Magento Open Source, OroCommerce.
- API-first 4
- A headless back end. Storefronts are built separately, usually from a starter kit. For example Medusa, Saleor, Swell.
- Composable 2
- Commerce functions sold and deployed as separate services that are assembled per project. For example commercetools, Elastic Path.
Headless supportHeadless means the storefront is built separately and talks to the platform over APIs.
- Headless native 6
- Built API-first. There is no bundled storefront to work around.
- Headless supported 13
- Official headless APIs plus an official storefront framework or documented headless programme.
- Headless limited 9
- APIs exist, but there is no official headless storefront support.
- No headless 0
- No documented headless option.
How ecommerceguide compares platforms
- 01
Where the data comes from
Each field is checked against the vendor's own pricing page, documentation, developer docs or licence file, with a third-party source only where the vendor publishes nothing.
- 02
What a match means
A platform matches when it meets every requirement you select. Each requirement is one recorded field, named on the chip. There is no score, weighting or overall winner, and close matches show which single requirement they miss.
- 03
Built in, higher tier or apps
Capabilities are recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented. Requirements count the first two. Where we found no documentation, the field says so rather than guessing.
- 04
How scale guidance works
Scale fit is approximate guidance from vendor positioning and documented merchants, recorded as strong fit, possible fit or less typical. It is one input: complexity, B2B and architecture needs matter as much as revenue.
- 05
How pricing is recorded
We record the published entry price, its currency and billing period, and whether the top tier is quote only. Published prices exclude hosting, apps, implementation and running costs, and we do not estimate total cost of ownership.
- 06
Merchant examples
Merchants are listed only where a vendor case study names them or their live site shows the platform. They are examples, not endorsements. Merchants found to have moved platform were removed at the last check.
- 07
Ordering and payment
Results are ordered only by your requirements and the sort you choose. Vendors can pay to have a new platform reviewed for inclusion; that does not affect ordering or the recorded data.
- 08
Freshness
The whole dataset was last checked October 2026. Each profile shows its own check date.