Skip to content
ecommerceguide.
Explore ecommerceguide.
Ecommerce platforms

Compare ecommerce platforms

Narrow the market by business model, scale, architecture, deployment, pricing and capabilities.

Submit your platform

What are you building?

14 of 28 platforms, 13 close

  1. Adobe Commerce

    Quote only

    The artist formerly known as Magento Enterprise.

    Licensed · Cloud or Managed cloud or Self-hosted · Headless supported

    FitMeets all 2 requirements · Strong fit from $10M GMV up · B2B / wholesale built in · Multi-currency built in
    Documented merchantsCanon · HP · Steelcase +3
    Adobe Commerce pricing and features

  2. BigCommerce

    From $29/mo

    Mid-market SaaS with the most open architecture of its tier.

    SaaS · Cloud · Headless supported

    FitMeets all 2 requirements · Strong fit at $50K to $10M GMV · Multi-currency built in · Multi-language built in
    Documented merchantsAS Colour · Berlin Packaging · Kokatat +1
    BigCommerce pricing and features

  3. Medusa

    From $29/mo

    Open source TypeScript commerce engine built for developers and AI agents.

    Open core · Self-hosted or Managed cloud · Headless native

    FitMeets all 2 requirements · Strong fit at $50K to $500K GMV · B2B / wholesale built in · Multi-currency built in
    Documented merchantsMitsubishi Motors · Eight Sleep · Viessmann +1
    Medusa pricing and features

  4. OroCommerce

    Free software

    B2B-first from the ground up.

    Open core · Managed cloud or Self-hosted · Headless supported

    FitMeets all 2 requirements · Strong fit at $10M to $100M GMV · B2B / wholesale built in · Multi-language built in
    Documented merchantsSteelcase · Interstate Batteries · Lactalis +2
    OroCommerce pricing and features

  5. PrestaShop

    From €24/mo

    The European open-source favourite with a polished admin.

    Open core · Self-hosted or Managed cloud · Headless limited

    FitMeets all 2 requirements · Strong fit at $50K to $500K GMV · B2B / wholesale built in · Multi-currency built in
    Documented merchantsLe Chocolat Alain Ducasse · Obut · Aguatec Piscinas
    PrestaShop pricing and features

  6. Saleor

    From $1,599/mo

    GraphQL-first, Python-based, global by design.

    Open core · Self-hosted or Cloud · Headless native

    FitMeets all 2 requirements · Strong fit at $500K to $10M GMV · B2B / wholesale built in · Multi-currency built in
    Documented merchantsLush · Breitling · PCDIGA +1
    Saleor pricing and features

  7. Shopify

    From $29/mo

    The mainstream SaaS standard, still dominant among DTC.

    SaaS · Cloud · Headless supported

    FitMeets all 2 requirements · Strong fit at $50K to $500K GMV · B2B / wholesale built in · Multi-currency built in
    Documented merchantsAllbirds · Gymshark · Kylie Cosmetics +2
    Shopify pricing and features

  8. Shopify Plus

    From $2,300/mo

    Shopify's enterprise tier, built for high-volume DTC at scale.

    SaaS · Cloud · Headless supported

    FitMeets all 2 requirements · Strong fit at $500K to $100M GMV · B2B / wholesale built in · Multi-currency built in
    Documented merchantsKylie Cosmetics · Gymshark · Rothy's +3
    Shopify Plus pricing and features

  9. Shopware

    From €600/mo

    Germany's mid-market leader, now scaling globally.

    Open core · Cloud or Managed cloud or Self-hosted · Headless supported

    FitMeets all 2 requirements · Strong fit at $500K to $100M GMV · Multi-currency built in · Multi-language built in
    Documented merchantsPhilips · Koro · Drykorn +3
    Shopware pricing and features

  10. Swell

    From $29/mo

    Managed headless, purpose-built for subscription DTC.

    SaaS · Cloud · Headless native

    FitMeets all 2 requirements · Strong fit at $50K to $500K GMV · B2B / wholesale built in · Multi-currency built in
    Documented merchantsSmashing Magazine · Velobici · Infinitas Learning
    Swell pricing and features

  11. Tiendanube (Nuvemshop)

    From R$69/mo

    The SaaS store builder for Brazil, Argentina and Latin America.

    SaaS · Cloud · Headless limited

    FitMeets all 2 requirements · Strong fit up to $50K GMV · Multi-currency built in · Multi-language built in
    Documented merchantsYenny El Ateneo · Café Martínez · Doctor Mouse
    Tiendanube (Nuvemshop) pricing and features

  12. Vendure

    Free software

    The TypeScript-native headless core for clean builds.

    Open core · Self-hosted or Managed cloud · Headless native

    FitMeets all 2 requirements · Strong fit at $50K to $500K GMV · Multi-currency built in · Multi-language built in
    Documented merchantsIBM · Hemglass · Munch +1
    Vendure pricing and features

  13. VTEX

    Quote only

    Unified commerce with native marketplace DNA.

    SaaS · Cloud · Headless supported

    FitMeets all 2 requirements · Strong fit from $10M GMV up · B2B / wholesale built in · Multi-currency built in
    Documented merchantsWalmart · Sony · Coca-Cola +3
    VTEX pricing and features

  14. Webflow eCommerce

    From $29/mo

    Design-led SaaS with a visual code editor.

    SaaS · Cloud · Headless limited

    FitMeets all 2 requirements · Strong fit at $50K to $500K GMV
    Documented merchantsThe Concept Wardrobe · Bar Kumiko
    Webflow eCommerce pricing and features

Close matches miss one requirement

  • Big Cartel logoMatches 1 of 2, not: Fits $500K to $10M
  • commercetools logoMatches 1 of 2, not: Fits $500K to $10M
  • Ecwid by Lightspeed logoMatches 1 of 2, not: Fits $500K to $10M
  • Elastic Path logoMatches 1 of 2, not: Fits $500K to $10M
  • GoDaddy Online Store logoMatches 1 of 2, not: Fits $500K to $10M
  • Magento Open Source logoMatches 1 of 2, not: Managed for me
  • Salesforce Agentforce Commerce logoMatches 1 of 2, not: Fits $500K to $10M
  • SAP Commerce Cloud logoMatches 1 of 2, not: Fits $500K to $10M
  • Spryker logoMatches 1 of 2, not: Fits $500K to $10M
  • Square Online logoMatches 1 of 2, not: Fits $500K to $10M
  • Squarespace Commerce logoMatches 1 of 2, not: Fits $500K to $10M
  • Wix eCommerce logoMatches 1 of 2, not: Fits $500K to $10M
  • WooCommerce logoMatches 1 of 2, not: Managed for me

More filters

Who is it sold to?
Budget model Based on published prices only. A free or cheap licence is not the total cost: hosting, apps, implementation and maintenance are extra and not modelled here.

Compare 0 platforms

Recorded data only, checked October 2026. No scores and no winner: the differences are the point.

Comparison of
Overview
Starting price
Commercial model
Sold to
Deployment
Architecture
Headless
Transaction fees
Capabilities
B2B / wholesale
Multi-currency
Multi-language
Multi-store
Point of sale
Subscriptions
Multi-vendor marketplace
Fit by business scale
Under $50K GMV
$50K to $500K
$500K to $10M
$10M to $100M
$100M+

Approximate fit by business scale

Where each platform is commonly used, by annual GMV, from vendor positioning and documented merchants. It is guidance, not a guarantee, and scale is one factor: a complex $5M B2B operation can need more than a simple $50M store. Use the requirements above for B2B, international and architecture needs.

PlatformTinyUnder $50K GMVSmall$50K to $500KMid$500K to $10MLarge simple$10M to $100MLarge complex$100M+
Adobe CommerceLess typicalLess typicalPossible fitStrong fitStrong fit
Big CartelStrong fitLess typicalLess typicalLess typicalLess typical
BigCommercePossible fitStrong fitStrong fitPossible fitLess typical
commercetoolsLess typicalLess typicalLess typicalStrong fitStrong fit
Ecwid by LightspeedStrong fitPossible fitLess typicalLess typicalLess typical
Elastic PathLess typicalLess typicalLess typicalStrong fitStrong fit
GoDaddy Online StoreStrong fitPossible fitLess typicalLess typicalLess typical
Magento Open SourceLess typicalPossible fitStrong fitPossible fitLess typical
MedusaPossible fitStrong fitPossible fitPossible fitLess typical
OpenCartStrong fitPossible fitLess typicalLess typicalLess typical
OroCommerceLess typicalLess typicalPossible fitStrong fitPossible fit
PrestaShopPossible fitStrong fitPossible fitLess typicalLess typical
SaleorLess typicalPossible fitStrong fitPossible fitLess typical
Salesforce Agentforce CommerceLess typicalLess typicalLess typicalStrong fitStrong fit
SAP Commerce CloudLess typicalLess typicalLess typicalPossible fitStrong fit
ShopifyPossible fitStrong fitPossible fitLess typicalLess typical
Shopify PlusLess typicalLess typicalStrong fitStrong fitPossible fit
ShopwareLess typicalPossible fitStrong fitStrong fitPossible fit
SprykerLess typicalLess typicalLess typicalStrong fitStrong fit
Square OnlineStrong fitPossible fitLess typicalLess typicalLess typical
Squarespace CommerceStrong fitPossible fitLess typicalLess typicalLess typical
SwellPossible fitStrong fitPossible fitLess typicalLess typical
Tiendanube (Nuvemshop)Strong fitPossible fitPossible fitLess typicalLess typical
VendurePossible fitStrong fitPossible fitLess typicalLess typical
VTEXLess typicalLess typicalPossible fitStrong fitStrong fit
Webflow eCommercePossible fitStrong fitPossible fitLess typicalLess typical
Wix eCommerceStrong fitPossible fitLess typicalLess typicalLess typical
WooCommercePossible fitStrong fitPossible fitLess typicalLess typical

The platform landscape

Counts from the 28 platforms in this index, as recorded October 2026. Each links to the matching view.

How platforms differ

Four separate questions, recorded separately: how the software is licensed, how it is built, who runs it and how far it goes headless. A platform can be SaaS and modular, or open source and API-first.

Commercial model

SaaS subscription 16
A subscription to software the vendor runs. Hosting is included; code access is not.
Open source 2
Free, openly licensed software you or a host run. Hosting, build and upkeep are your costs.
Open source + commercial edition 7
An open-source core plus a paid edition or cloud from the same company.
Commercial licence 3
Proprietary software sold under a commercial licence, usually quote only.

Architecture

Integrated 14
Back end and storefront ship as one product. APIs may exist, but the bundled storefront is the main way to sell. For example Big Cartel, BigCommerce, Ecwid by Lightspeed.
Modular 8
One codebase with an extension system and broad API coverage. The bundled storefront is optional. For example Adobe Commerce, Magento Open Source, OroCommerce.
API-first 4
A headless back end. Storefronts are built separately, usually from a starter kit. For example Medusa, Saleor, Swell.
Composable 2
Commerce functions sold and deployed as separate services that are assembled per project. For example commercetools, Elastic Path.

Headless supportHeadless means the storefront is built separately and talks to the platform over APIs.

Headless native 6
Built API-first. There is no bundled storefront to work around.
Headless supported 13
Official headless APIs plus an official storefront framework or documented headless programme.
Headless limited 9
APIs exist, but there is no official headless storefront support.
No headless 0
No documented headless option.

How ecommerceguide compares platforms

  1. 01

    Where the data comes from

    Each field is checked against the vendor's own pricing page, documentation, developer docs or licence file, with a third-party source only where the vendor publishes nothing.

  2. 02

    What a match means

    A platform matches when it meets every requirement you select. Each requirement is one recorded field, named on the chip. There is no score, weighting or overall winner, and close matches show which single requirement they miss.

  3. 03

    Built in, higher tier or apps

    Capabilities are recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented. Requirements count the first two. Where we found no documentation, the field says so rather than guessing.

  4. 04

    How scale guidance works

    Scale fit is approximate guidance from vendor positioning and documented merchants, recorded as strong fit, possible fit or less typical. It is one input: complexity, B2B and architecture needs matter as much as revenue.

  5. 05

    How pricing is recorded

    We record the published entry price, its currency and billing period, and whether the top tier is quote only. Published prices exclude hosting, apps, implementation and running costs, and we do not estimate total cost of ownership.

  6. 06

    Merchant examples

    Merchants are listed only where a vendor case study names them or their live site shows the platform. They are examples, not endorsements. Merchants found to have moved platform were removed at the last check.

  7. 07

    Ordering and payment

    Results are ordered only by your requirements and the sort you choose. Vendors can pay to have a new platform reviewed for inclusion; that does not affect ordering or the recorded data.

  8. 08

    Freshness

    The whole dataset was last checked October 2026. Each profile shows its own check date.